The Coca-Cola Company (NYSE: KO) is dropping its Coke Energy brand from its North American lineup.
- In an unfortunate bit of timing, Coca-Cola introduced the brand just last year right before the pandemic hit.
- The company hailed it at the time as the “first-ever energy drink under the Coca-Cola brand.”
- The Coke Energy drinks — which came in regular, cherry and zero-sugar varieties — had 114 milligrams of caffeine in a 12-ounce drink compared to 34 milligrams for a regular Coke, according to CNN.
- The brand will still be sold in some markets outside North America, CNN said.
- The move follows the cutting of 200 brands that Coca-Cola announced last October, with pioneering diet soda Tab among them.
- Learn more: How to Buy Coca-Cola (KO) Stock
Photo courtesy Coca-Cola.
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